GUNNS clear-cuts and then firebombs the equivalent of 44 football fields per day of some of the most unique and ancient old-growth forests on Earth. These include the majestic Eucalyptus regnans (the world’s tallest hardwood tree, soaring up to 90m) and areas with documented World Heritage value. GUNNS turns over 90% of the forests it destroys into woodchips that largely become disposable paper products.

Now, GUNNS is poised to double its destruction of the forests with the construction of a pulp mill. The pulp mill, to be located at Bell Bay, would consume up to 4.5 million tons of woodchips annually. GUNNS presently exports around 4 million tons of woodchips each year. The construction of the mill would increase the clearfelling of Tasmania's native forests to supply enough trees to create roughly 8 million tons of woodchips each year.

GUNNS has killed hundreds of thousands of native mammals using carrots poisoned with Compound 1080, a lethal super-toxin listed as a biological weapon by both the Canadian and US governments. GUNNS CEO John Gay has publicly stated that it is okay that his company kills protected species because “there’s too many of them” Protected animals routinely killed by GUNNS include Tasmanian wombats and ring-tailed possums.

In December 2004 Australia’s biggest logging company GUNNS Ltd used its superior legal and financial resources to restrict the free speech of Tasmanians. Suing 20 people and organizations for their outspoken opposition to old-growth  logging, GUNNS earned the fury of environmental and social justice organizations worldwide. GUNNS targeted this diverse group, known as the "Gunns 20," with a SLAPP (strategic lawsuit against public participation), a legal proceedure that is outlawed in many parts of the world on the grounds that it limits free speech. The targets of the massive law suit included two members of parliament (Senator Bob Brown, and local Tasmanian MP Peg Putt), one of Australia’s major environment groups (The Wilderness Society), a doctors’ environment group, a local community group, and a range of ordinary individuals including a dentist, a film-maker, grandmother, a doctor, and a couple of students. GUNNS hopes to silence the public outcry over its actions by burdening them with high legal fees and time-consuming trials.

The chlorine-bleaching “Pulp Fiction” Mill proposed by GUNNS would greatly escalate old-growth forest destruction while also polluting the atmosphere and local marine environment. GUNNS broke its promise to the public to only pursue a non-chlorine-bleaching Pulp Mill and clearly then its other promise to build “the world’s greenest pulp mill” is merely deceptive propaganda.